Joia Strategy

What We Do

Joia Strategy helps modern teams adopt and scale AI across CRM and GTM systems — with clarity, confidence, and creativity. We bring decades of marketing and transformation experience to connect people, processes, and platforms in ways that actually work.

Who We Are

Oliver Demuth spent 20 years at Salesforce, growing it from 250 to over 80,000 employees and $50M to $35B in revenue. He led teams across Sales, Marketing Strategy & Ops, and Executive Engagement, and brings deep experience in alignment, adoption, and CXO trust.

Jeff Cortez brings leadership experience from Salesforce and Okta, with a background in brand, campaigns, insights, technical integration, and executive change management. Jeff blends technical fluency and storytelling with a strong focus on clarity and execution.

Our Approach

• Free discovery sessions to identify challenges and map opportunities
• Paid V2MOM planning workshops with leadership
• GTM benchmarking, full-funnel analysis, and campaign management
• Proven frameworks that balance automation with adoption
• Change management and people/process/tech alignment